Cyber for the reluctant market – rethinking SME engagement post-incident
Panel discussionUnderwriting Club Briefing 3
2025-09-11 | 11:15 AM - 12:00 PM
Information
High-profile cyber incidents like those involving Co-op and M&S have brought new urgency to cyber risk conversations—yet many SMEs remain underinsured or disengaged. This session explores how underwriters are adapting their approach to better assess and communicate cyber risk to smaller businesses, particularly those without internal IT support or cyber maturity. It will also examine how supply chain exposure, breach data, and threat evolution are shaping SME cyber underwriting in practice.
- Has recent media attention around large-scale breaches triggered any notable shifts in SME demand or awareness?
- How can underwriters evaluate cyber risk for SMEs with minimal digital infrastructure or outsourced IT?
- What underwriting changes are being made in response to third-party vulnerabilities and supply chain dependency?
How is incident and claims data informing pricing, risk appetite, and coverage requirements for SME clients?
Speakers

Adelle Gruber
Brit Insurance
Class underwriter

Sam Franks
Beazley
Country manager and head of partner engagement for UK & Ireland
Chris McMurray
Travelers
Managing director – cyber